Matt 3:7-12 “But when he saw many of the Pharisees and Sadducees coming to where he was baptising, he said to them: ‘You brood of vipers! Who warned you to flee from the coming wrath? … ‘I baptise you with water for repentance. But after me comes one who is more powerful than I, whose sandals I am not worthy to carry. He will baptise you with the Holy Spirit and fire. His winnowing fork is in his hand, and he will clear his threshing-floor, gathering his wheat into the barn and burning up the chaff with unquenchable fire.’”
John the Baptist prophetically summarises that Jesus’ ministry will be characterised by him baptising people in the Holy Spirit and judging the impenitent. We need to stress both of those aspects of his ministry not just the more acceptable message about baptism in the Spirit. The baptising in the Spirit is partly to empower believers to live holy (and penitent) lives in order to avoid judgment. How often do we hear that message?